Design Magazine

On 5/8/2011, the newspaper DigiTimes claims the manufacturers of personal computers has proved to weakness in shipments of the Intel Ultrabook with the proposed price range for this device. That could lead to break down the risk of launching new products in May 9 / 2011.

In May 5 / 2011, Intel had announced their intention to ship the new device, called Ultrabook . That would be alaptop thinner, lighter than ever. According to the idea of Intel, the device will look like MacBook Air : aluminum shell and no removable battery, instead of hard drives, use flash memory drive ... Price of this model according to Intel's intentions must not exceed $ 1,000.

However, conceptual models mentioned above seems to only be available on ... paper. The use of metal, solid-state drive, lithium-polymer battery and put all electronic components on a single printed circuit board to save space turned out to be very expensive and most manufacturers can not keep prices sold over $ 1,000 (~ 20.4 million).

For example, Asus, the first company to introduce Ultrabook, shows clearly the price can not be reached within 900 USD (~ 18.37 million), and in fact, costs are higher than the threshold regulations. Ultrabook of Acer, a producer of other major laptop, plans to launch in quarter 4 / 2011 for $ 1,000 more expensive. SlashGear writing, the use of more powerful processors such as Core i5 and i7 will bring the price up to $ 2,000 PC (Intel Core processor also cheaper i3).

Part Mistakes failure of most manufacturers belong Ultrabook Intel - the company's processor Ultrabook accounted for nearly one-third the price of these engines. According to the manufacturer, if the Intel chip hard lower price, producers can expect lower prices to levels expected.

According to the information post, to weeks, Intel will meet with stakeholders to discuss cost reduction and the new laptop. Intel has been outlining the cost of materials to manufacture: From U.S. $ 475-650 to produce 21mm thick laptop and U.S. $ 493-710 to produce 18mm thick laptop.

The manufacturer also faces other problems, for example, supply liquid crystal display for making a series of new laptops do not meet, and metal distribution is almost by Apple complete control. The Apple's entire product line using aluminum frame that none of plastic used.

Meanwhile, Intel can not ignore the hot news about Apple will abandon architecture of Intel processors to come up with ARM . According to the IHS iSuppli, the market share of ARMs in the notebook segment in 2015 will be 23% from 3% in 2012. In the context of such forecasts, coupled with reduced interest in the traditional system, fever tablets and the trend of negative other, Intel is struggling to manage opens a new range of products to make life the personal computer market that Intel's earnings depend on ... Intel is not easy for all.